‘No half measures’: the challenges facing cannabis entrepreneurs

‘No half measures’: the challenges facing cannabis entrepreneurs

CEO/CFO Robert McIntyre comments on adaptability in the cannabis industry.

“The ability to pivot is critical,” says Rob McIntyre, CEO and CFO of Salvation Botanicals Ltd., a science-based cannabis technology company that does analytical testing of cannabis products.

Case in point: when McIntyre started in cannabis, the product needed to be stored in a concrete vault within a cage. The day after McIntyre ordered vault doors, the regulations changed. “You need to be able to deal with the change… pivot and go a different direction.”

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